Under the creative leadership of designers Panter&Tourron six students of the MAS in Design for Luxury & Craftsmanship at ECAL developed their vision of the luxury packaging of tomorrow using La Prairie’s Skin Caviar Luxe Cream folding box as their starting point. The students were invited to re-imagine the secondary packaging using a more sustainable approach and explore the possibilities that innovative materials, design techniques and technology offered while preserving the elevated product experience, inherent to the brand.
Creative direction: David Conte
CGI & video: Benjamin Muzzin
Students (in order of appearance):