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Benjamin Muzzin

Under the cre­ative lead­er­ship of design­ers Panter&Tourron six stu­dents of the MAS in Design for Luxury & Craftsmanship at ECAL devel­oped their vision of the luxury pack­ag­ing of tomor­row using La Prairie’s Skin Caviar Luxe Cream fold­ing box as their start­ing point. The stu­dents were invited to re-imag­ine the sec­ondary pack­ag­ing using a more sus­tain­able approach and explore the pos­si­bil­i­ties that inno­v­a­tive mate­ri­als, design tech­niques and tech­nol­ogy offered while pre­serv­ing the ele­vated prod­uct expe­ri­ence, inher­ent to the brand.

Creative direc­tion: David Conte
CGI & video: Benjamin Muzzin

Students (in order of appear­ance):
Caroline Lejeune
Chen-Ta Hsieh
Jean-David Ependa
Jean-Paul Brkovic
Salman Rouhani
Sarah Yao

La Prairie X Ecal - © Benjamin Muzzin
La Prairie X Ecal - © Benjamin Muzzin
La Prairie X Ecal - © Benjamin Muzzin
La Prairie X Ecal - © Benjamin Muzzin